NON-NEGOTIABLE BRAND - THE PODCAST
Former Police Officer Mike Rapson dives deep into societal issues that ordinary citizens of today are pressured into remaining silent about. As half owner of the Non-Negotiable Brand, along with his wife Jen (former pediatric Nurse), the brand will focus on moving forward as a society, where living in fear is no longer a natural way of life. Having witnessed the media and current political climate outright abuse society for too many years to count, Non-Negotiable Brand - The Podcast will look to make people laugh, critically think, become healthier both physically and mentally, and above all, realize what their own life Non-Negotiables are.
Episodes

Monday Mar 24, 2025
Monday Mar 24, 2025
Mike had the pleasure of sitting down with Jonathan Harvey, well known across Canada from his in depth "Off The Cuff" videos and as founder of his media company "Blendr News".
Jonathan has a gift of diving deep into political and social issues with hard facts & evidence that are impossible to dispute!
Enjoy this one and please don't forget to share the podcast.
LINKS https://www.instagram.com/itsjonathanharvey/?hl=en https://www.youtube.com/@BlendrNews https://blendrnews.com/

Monday Mar 10, 2025
Monday Mar 10, 2025
Co-Founder of LPS Athletics and Author of the book DOMINATE, Clance Laylor sits down with Mike in the most energetic and passionate podcast yet!
Master Strength Coach at LPS Athletics in Toronto, Clance is an absolute wealth of knowledge in the world of strength training and athletics having trained the likes of NHL Superstar and Norris Trophy Winner PK Subban & his daughter Maya Laylor who has broken Canadian and Commonwealth Games records in Olympic lifting.
LINKS HERE:
https://lpsathletic.com/clancelaylor/
https://lpsathletic.com/dominate/
https://www.instagram.com/lpsathletic?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Monday Feb 24, 2025
Monday Feb 24, 2025
Joining Mike on Episode #17 is none other than multiple time All-American swimmer at the University of Kentucky, Kaitlynn Wheeler.
Kaitlynn is a huge part of the growing movement of Brave Women speaking out against Men invading women's sports and safe spaces.
Kaitlynn competed at the NCAA National Championships when Will "Lia" Thomas was allowed to not only compete and rob women of the Titles they rightfully trained for and deserved, she was also violated when he exposed himself in the women's locker room.
Kaitlynn has joined up with the Riley Gaines Center with the hopes of spreading clear common sense and the important message that women and girls sports are under attack!
Canada is not immune to these sick individuals invading our girls sports after a 50-yr-old male professor "identified" as a 13-yr-old girl and competed against innocent girls at multiple swim meets in the Greater Toronto Area!!!! Enjoy the podcast and please help spread their message!
FOLLOW KAITLYNN'S STORY! https://rileygainescenter.org/ambassadors/kaitlynn/
https://www.instagram.com/kaitlynnwheeler19?
utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== https://rileygainescenter.org/

Sunday Jan 19, 2025
Sunday Jan 19, 2025
After a wild ending to 2024 with the re-election of Donald Trump as the 47th President of the United States, and "threats" of Canada becoming the 51st US State, Justin Trudeau finally announced his intentions of stepping down as the Prime Minister of Canada.
In this episode of the podcast, Mike sits down with Sarah Swain who helps break down what is about to happen in Canada. Her political analysis is second to none.
With looming tariff threats from President Trump, Trudeau's fake resignation, proroguing the government to delay an election, "vote splitting" with the PPC, and even diving into Sarah's moment of wokeness, you won't want to mis this episode!
SARAH's LINKS https://www.instagram.com/iamsarahswain?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
https://www.sarahswain.ca/
https://www.sarahswain.ca/mym

Monday Nov 18, 2024
Monday Nov 18, 2024
After pulling off one of the most epic trolls over the past 6-months to his millions of followers online, Josh Seider sits down with Mike to reveal how and why he decided he had to bring to light the absolute absurdity of the "Woke Trans" the way he did.
Josh & Mike talk about the importance of continuing to speak out against the delusion, President Trumps re-election to the White House and more!
Follow Josh here:
https://www.instagram.com/josh_seiter_official?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
https://x.com/josh_seiter

Wednesday Jul 24, 2024
Wednesday Jul 24, 2024
Mike had the honor to sit down with 3-time Team Canada Weightlifter, April Hutchinson, to chat about her story growing up being a child victim of sexual assault, her road to sobriety which ultimately led her to being a National & International level weightlifter and one of the strongest women on the planet! April has taken on a lead role in a fight for women's sports after learning she was competing against a biological male in the women's divisions, at the highest levels. April was subsequently issued a two year ban from Team Canada! Please listen and share April's story!
LINKS FOR APRIL BELOW
https://www.instagram.com/april.hutchinson?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
https://www.aprilhutchinson.com/ https://www.aprilhutchinson.com/shop
https://www.aprilhutchinson.com/in-the-media

Monday Jun 24, 2024
Monday Jun 24, 2024
Anthony Raimondi or "Conservative Ant" joins Mike on the podcast to discuss all things "Pride" and Politics, with the goal of having parents wake up to the evils of this world and the school system, and to start using their voices.
Ant asks Canadians one simple question. Where is your "Line in the Sand" and what needs to happen before you take a stand for you kids, families and Canadians!
FIND EVERYTHING ANT BELOW!
https://linktr.ee/Conservativeant1.0

Monday Jun 03, 2024
Monday Jun 03, 2024
In Honour of Men's Health Month, the Boys sit down and get vulnerable in this one!
Mike and Jay finally got to sit down and discuss something that is extremely important to them both. Men's Mental Health.
In a time when men, fathers figures, and masculinity are all under attack in western society, the boys open up on the podcast in hopes of encouraging other men to break the silence, and the stigma.
Whether it's society wanting our men muzzled, or simply a man's fear of opening up and asking for help, Non-Negotiable Brand wants to help in any way possible to break that cycle.
STAT - For every 1 woman that takes their own life, 4 men will have taken their own.
Thanks for Listening. PLEASE SHARE!
Please also checkout and support Jason!
https://www.instagram.com/property_max_development_corp?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==

Monday May 06, 2024
Monday May 06, 2024
After remaining silent and digesting what occurred after Durham Regional Police were involved in a violent incident / police chase where 3 innocent civilians were left dead, including one infant, Mike recorded this solo episode after days of listening to too many and reading articles and comments from nearly every direction, laying blame at the hands of police.
The loss of innocent lives is tragic. Especially that of a child.
How quickly society forgets that a violent psychopath out on bail, made the choices that led to lives being endangered.
Canada and especially the Greater-Toronto area is at a breaking point with the current levels of crime, zero deterrence for criminals, and Trudeau's catch and release bail policies. Incidents like this will continue to occur, and will no doubt get worse.
Police Officers need our support.
Our system needs to be completely revamped, where criminals fear the punishments. Whether at the hands of police or harsh prison sentences.
Criminals are laughing at us.
We need to stick together, and stand with our police.
Non-Negotiable Brand "BACKS THE BLUE"

Monday Apr 29, 2024
Monday Apr 29, 2024
Mike is joined by Rob Swain, the Founder of the Primal Hunting Company that was born deep into the bush in Rural Alberta.
Rob has worked for Corrections Canada for the past 13-years, and lived from the East coast to the West, where he and his Wife Sarah now call HOME.
Away from his job as a Correctional Officer, Rob continues to master his craft as a Hunter. Beyond his passion for hunting, Rob has now created a Survival Course where he teaches those in real life how to survive in the wilderness.
Don't miss out on this one! Mike and Rob discuss work life inside Canada's worst penitentiaries, and his life in the Bush!
Follow Rob here!
Instagram
https://www.instagram.com/theprimalhuntingco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Website and Course Info
https://www.theprimalhuntingco.ca/